diff --git a/tradein-mvp/frontend/src/app/layout.tsx b/tradein-mvp/frontend/src/app/layout.tsx
index 0a050d91..c99b0769 100644
--- a/tradein-mvp/frontend/src/app/layout.tsx
+++ b/tradein-mvp/frontend/src/app/layout.tsx
@@ -6,8 +6,8 @@ import "./globals.css";
 import { Providers } from "./providers";
 
 export const metadata: Metadata = {
-  title: "Trade-In MVP — Оценка вторичного жилья",
-  description: "Локальная MVP-копия Trade-In Estimator (форк gendesign)",
+  title: "Мера — оценка вторичного жилья",
+  description: "Мера — оценка стоимости вторичного жилья по рыночным данным",
 };
 
 export default function RootLayout({
diff --git a/tradein-mvp/frontend/src/app/page.tsx b/tradein-mvp/frontend/src/app/page.tsx
index 04c7b531..18a2efe9 100644
--- a/tradein-mvp/frontend/src/app/page.tsx
+++ b/tradein-mvp/frontend/src/app/page.tsx
@@ -175,7 +175,7 @@ export default function TradeInPage() {
 
       <main className="page">
         <div className="crumbs">
-          <em>Главная</em> <span>›</span> <em>Trade-In</em> <span>›</span> Новая оценка
+          <em>Главная</em> <span>›</span> <em>Мера</em> <span>›</span> Новая оценка
         </div>
 
         <div className="page-title">
@@ -335,7 +335,7 @@ export default function TradeInPage() {
 
       <footer className="page-foot">
         <div>
-          Trade-In · MVP ·{" "}
+          Мера · MVP ·{" "}
           <span className="mono">data: Avito + Cian + Yandex + Росреестр</span>
         </div>
         <div style={{ display: "flex", gap: 18 }}>
diff --git a/tradein-mvp/frontend/src/components/trade-in/Topbar.tsx b/tradein-mvp/frontend/src/components/trade-in/Topbar.tsx
index 6260d8ed..96863027 100644
--- a/tradein-mvp/frontend/src/components/trade-in/Topbar.tsx
+++ b/tradein-mvp/frontend/src/components/trade-in/Topbar.tsx
@@ -9,6 +9,19 @@ import { safeUrl } from "@/lib/safeUrl";
 import { useBrand } from "@/lib/useBrand";
 import { useMe } from "@/lib/useMe";
 
+/** «Мера» mark — буква М над размерной линией («мера» = измерение).
+    Глиф в currentColor; тёмный фон даёт CSS-бейдж .brand-mark. */
+function MeraMark() {
+  return (
+    <svg viewBox="0 0 28 28" className="brand-mark-svg" aria-hidden="true" focusable="false">
+      {/* буква М */}
+      <path d="M8 16V6l6 7 6-7v10" fill="none" stroke="currentColor" strokeWidth="2" strokeLinejoin="round" strokeLinecap="round" />
+      {/* размерная линия под М — «мера» = измерение */}
+      <path d="M7 21h14M7 19.2v3.6M21 19.2v3.6" fill="none" stroke="currentColor" strokeWidth="1.4" strokeLinecap="round" />
+    </svg>
+  );
+}
+
 export type ActiveTab =
   | "estimate"
   | "history"
@@ -115,14 +128,14 @@ export function Topbar({ active }: TopbarProps) {
               />
             ) : (
               <>
-                <span className="brand-mark">TI</span>
+                <span className="brand-mark"><MeraMark /></span>
                 <span className="brand-product">{brand.name}</span>
               </>
             )
           ) : (
             <>
-              <span className="brand-mark">TI</span>
-              <span className="brand-product">Trade-In</span>
+              <span className="brand-mark"><MeraMark /></span>
+              <span className="brand-product">Мера</span>
             </>
           )}
         </div>
diff --git a/tradein-mvp/frontend/src/components/trade-in/trade-in.css b/tradein-mvp/frontend/src/components/trade-in/trade-in.css
index ad228826..bb928795 100644
--- a/tradein-mvp/frontend/src/components/trade-in/trade-in.css
+++ b/tradein-mvp/frontend/src/components/trade-in/trade-in.css
@@ -105,6 +105,7 @@
       font-size: 13px;
       font-weight: 600;
     }
+    .brand-mark-svg { width: 22px; height: 22px; display: block; }
     .brand-name { letter-spacing: 0.22em; }
     .brand-sep { width: 1px; height: 18px; background: var(--border); margin: 0 2px; }
     .brand-product {