diff --git a/.github/workflows/deploy.yml b/.github/workflows/deploy.yml
index f0d0ba6b..69367a90 100644
--- a/.github/workflows/deploy.yml
+++ b/.github/workflows/deploy.yml
@@ -25,12 +25,40 @@ env:
   IMAGE_FRONTEND: ghcr.io/lekss361/gendesign-frontend
 
 jobs:
-  build-backend:
+  changes:
     runs-on: ubuntu-latest
+    permissions:
+      contents: read
+      pull-requests: read
+    outputs:
+      backend: ${{ steps.filter.outputs.backend }}
+      frontend: ${{ steps.filter.outputs.frontend }}
+      infra: ${{ steps.filter.outputs.infra }}
+    steps:
+      - uses: actions/checkout@v4
+      - uses: dorny/paths-filter@v3
+        id: filter
+        with:
+          filters: |
+            backend:
+              - 'backend/**'
+            frontend:
+              - 'frontend/**'
+            infra:
+              - 'docker-compose.prod.yml'
+              - 'Caddyfile'
+              - '.github/workflows/deploy.yml'
+
+  build-backend:
+    runs-on: ubuntu-latest
+    needs: changes
     permissions:
       contents: read
       packages: write
-    if: github.event_name == 'workflow_dispatch' || github.ref == 'refs/heads/main'
+    if: |
+      needs.changes.outputs.backend == 'true' ||
+      needs.changes.outputs.infra == 'true' ||
+      github.event_name == 'workflow_dispatch'
     steps:
       - uses: actions/checkout@v4
 
@@ -58,10 +86,14 @@ jobs:
 
   build-worker:
     runs-on: ubuntu-latest
+    needs: changes
     permissions:
       contents: read
       packages: write
-    if: github.event_name == 'workflow_dispatch' || github.ref == 'refs/heads/main'
+    if: |
+      needs.changes.outputs.backend == 'true' ||
+      needs.changes.outputs.infra == 'true' ||
+      github.event_name == 'workflow_dispatch'
     steps:
       - uses: actions/checkout@v4
 
@@ -89,10 +121,14 @@ jobs:
 
   build-frontend:
     runs-on: ubuntu-latest
+    needs: changes
     permissions:
       contents: read
       packages: write
-    if: github.event_name == 'workflow_dispatch' || github.ref == 'refs/heads/main'
+    if: |
+      needs.changes.outputs.frontend == 'true' ||
+      needs.changes.outputs.infra == 'true' ||
+      github.event_name == 'workflow_dispatch'
     steps:
       - uses: actions/checkout@v4
 
@@ -119,20 +155,29 @@ jobs:
 
   deploy:
     runs-on: ubuntu-latest
-    needs: [build-backend, build-worker, build-frontend]
+    needs: [changes, build-backend, build-worker, build-frontend]
     permissions:
       contents: read
+    # Запускается если ни один build не завершился failure.
+    # `always()` позволяет выполнить job даже когда зависимые jobs были skipped.
+    if: |
+      always() &&
+      !cancelled() &&
+      needs.build-backend.result != 'failure' &&
+      needs.build-worker.result != 'failure' &&
+      needs.build-frontend.result != 'failure'
     steps:
       - name: Deploy to VM via SSH
         uses: appleboy/ssh-action@v1.0.3
         env:
-          IMAGE_TAG: ${{ github.sha }}
+          IMAGE_TAG: latest
+          SENTRY_RELEASE_VAL: ${{ github.sha }}
         with:
           host: ${{ secrets.DEPLOY_HOST }}
           username: ${{ secrets.DEPLOY_USER }}
           key: ${{ secrets.DEPLOY_SSH_KEY }}
           port: ${{ secrets.DEPLOY_PORT || 22 }}
-          envs: IMAGE_TAG
+          envs: IMAGE_TAG,SENTRY_RELEASE_VAL
           script: |
             set -euo pipefail
             cd /opt/gendesign
@@ -146,12 +191,13 @@ jobs:
             # ВАЖНО: НЕ перезаписываем файл целиком (там могут быть
             # COUCHDB_PASSWORD и др. user-managed secrets). Заменяем только
             # строку SENTRY_RELEASE или добавляем если её нет.
+            # IMAGE_TAG=latest для docker pull; SENTRY_RELEASE_VAL = git sha для трекинга.
             mkdir -p backend
             touch backend/.env.runtime
             if grep -q '^SENTRY_RELEASE=' backend/.env.runtime; then
-                sed -i "s|^SENTRY_RELEASE=.*|SENTRY_RELEASE=$IMAGE_TAG|" backend/.env.runtime
+                sed -i "s|^SENTRY_RELEASE=.*|SENTRY_RELEASE=$SENTRY_RELEASE_VAL|" backend/.env.runtime
             else
-                printf 'SENTRY_RELEASE=%s\n' "$IMAGE_TAG" >> backend/.env.runtime
+                printf 'SENTRY_RELEASE=%s\n' "$SENTRY_RELEASE_VAL" >> backend/.env.runtime
             fi
             chmod 600 backend/.env.runtime